Snapshot
November 06, 2014
Samsung signs on as official sponsor for Academy Awards

Participating in this sponsorship deal:

Data Aca

About Sponsor:

Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate).

About Property:

The Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), honors the best films from the previous year taking place at the Dolby Theatre in Hollywood, California. An Academy Award is an award bestowed by the American Academy of Motion Picture Arts and Sciences to recognize excellence of professionals in the film industry, including directors, actors, and writers. The Oscar statuette is officially named the Academy Award of Merit and is one of nine types of Academy Awards.

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The device manufacturer will run six commercials during the Academy Awards on Sunday. Each spot will be part of a running story about a video game publisher trying to develop a game called "Unicorn Apocalypse." The last of the episodic ads will feature an appearance by Tim Burton, director of "Beetlejuice" and "Edward Scissorhands," trying to turn "Unicorn Apocalypse" into a feature film.
Read more at m.adage.com »
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