Loblaws signs on as official sponsor for Montreal Canadiens
Participating in this sponsorship deal:
About Sponsor:
Loblaws is a supermarket chain with over 70 stores in Canada, headquartered in Brampton, with stores across British Columbia, Alberta, Ontario and Quebec. Loblaws is a division of Loblaw Companies Limited, Canada's largest food distributor.
About Property:
The Montreal Canadiens are a professional ice hockey team based in Montreal, Quebec, Canada. They are members of the Northeast Division of the Eastern Conference of the National Hockey League . The club is officially known as le Club de hockey Canadien. French nicknames for the team include Les Canadiens , Le Bleu-Blanc-Rouge, La Sainte-Flanelle,Le Tricolore, Les Glorieux , Les Habitants, Le CH and Le Grand Club. In English, the team's main nickname is the Habs, an abbreviation of "Les Habitants".