Snapshot
April 03, 2019
24 Hour Fitness signs on as official sponsor for The Color Run

Participating in this sponsorship deal:

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About Sponsor:

24 Hour Fitness is the world's largest privately owned and operated fitness center chain, and third in number of clubs behind Gold's Gym and Fitness First of the UK. It currently has 425 clubs and over 20,000 employees in the U.S.A. The company has its corporate office located in San Ramon, California and a processing center located in Carlsbad, California. The founder is Mark S. Mastrov and current CEO is Carl Liebert III. 24 Hour Fitness is currently owned by the private equity firm Forstmann Little & Company, since its acquisition in a $1.6 billion leveraged buyout in 2005. 24 Hour Fitness operates a nutritional supplement company, Apex Fitness Group, which is also the distributor of the Bodybugg system.

About Property:

The Color Run is a unique experience focused less on speed and more on crazy color fun with friends and family. Color runners come from all different ages, shapes, sizes, and speeds; but everyone toeing the start line has a blast. Whether you are a casual morning mall walker or an Olympic athlete, the 3 miles of the Color Run course will be the most memorable and colorful run of your life!

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