24 Hour Fitness signs on as official sponsor for Tournament of Roses
Participating in this sponsorship deal:
About Sponsor:
24 Hour Fitness is the world's largest privately owned and operated fitness center chain, and third in number of clubs behind Gold's Gym and Fitness First of the UK. It currently has 425 clubs and over 20,000 employees in the U.S.A. The company has its corporate office located in San Ramon, California and a processing center located in Carlsbad, California. The founder is Mark S. Mastrov and current CEO is Carl Liebert III. 24 Hour Fitness is currently owned by the private equity firm Forstmann Little & Company, since its acquisition in a $1.6 billion leveraged buyout in 2005. 24 Hour Fitness operates a nutritional supplement company, Apex Fitness Group, which is also the distributor of the Bodybugg system.
About Property:
Though its fame is worldwide, the Tournament of Roses remains true to its hometown origins. In 1983, the Association created the Tournament of Roses Foundation, a non-profit corporation, to receive contributions from members, friends, supporters and the general public. The Foundation makes annual grants to non-profit organizations in Pasadena area communities by funding sports and recreation, visual and performing arts, and volunteer motivation and leadership development projects and programs. These broad categories allow the Foundation to contribute to the civic, cultural and educational advancement of Pasadena area communities. To date, the Tournament of Roses Foundation has granted over 2 million dollars for diverse projects and programs to over 130 organizations.