5-hour Energy is a flavored energy shot made in the United States, based in Farmington Hills, Michigan. It is sold in 2-oz containers. The makers of the drink claim that it will provide hours of energy and, unlike other energy drinks, will not cause a sugar crash later. After its introduction in 2004 it sparked a wave of "energy shot" drinks, and it is the number one selling product in the energy shot category in the US.
Strike Ten Entertainment (STE) is the sponsor-activation arm of the bowling industry serving industry sponsors, partners and more than 2,100 member bowling centers.