7-Eleven signs on as official sponsor for Identity Festival
Participating in this sponsorship deal:
About Sponsor:
7-Eleven, formerly known as the U-Tote'm, is part of an international chain of convenience stores, operating under Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co. of Japan. 7-Eleven, primarily operating as a franchise, is the world's largest operator, franchisor and licensor of convenience stores, with more than 39,000 outlets, surpassing the previous record-holder McDonald's Corporation in 2007 by approximately 1,000 retail stores.
About Property:
The iHome Presents Identity Festival is an electronic dance music tour, started in 2011 that will visit 15 cities in North America throughout the summer of 2012. The tour is managed by Live Nation. Headlined by Kaskade and Skrillex, the 2011 tour sold 150,000 tickets across 19 dates.