7Up signs on as official sponsor for Enrique Iglesias
Participating in this sponsorship deal:
About Sponsor:
7 Up is a brand of a lemon-lime flavored non-caffeinated soft drink. The rights to the brand are held by <a href="http://sponsorpitch.com/sponsors/1154">Dr Pepper Snapple Group</a> in the United States, and PepsiCo (or its licensees) in the rest of the world, including Puerto Rico, where the concentrate is manufactured at the Pepsi facility in Cidra. The 7 Up logo includes a red spot between the '7' and 'Up'; this red spot has been animated and used as a mascot for the brand as Cool Spot. For more info on 7-Up, also visit the <a href="http://sponsorpitch.com/sponsors/1154">Dr. Pepper Snapple Group page</a>.
About Property:
Enrique Iglesias is a Spanish singer, songwriter and occasional actor, popular in both the Latin market and the Hispanic American market in the United States. He is the son of the famous Spanish singer Julio Iglesias. Within five years of beginning his musical career in the 1990s, he became the biggest seller of Spanish-language albums of that decade. He made his crossover into the mainstream English language market before the turn of the millennium, signing a multi-album deal with Universal Music Group for an unprecedented US$50,000,000 with Universal Music Latino to release his Spanish albums and Interscope to release English albums. In 2010, he parted with Interscope and signed with another Universal Music Group label, Universal Republic.