7Up signs on as presenting sponsor for Latin Grammy Street Parties
Participating in this sponsorship deal:
About Sponsor:
7 Up is a brand of a lemon-lime flavored non-caffeinated soft drink. The rights to the brand are held by <a href="http://sponsorpitch.com/sponsors/1154">Dr Pepper Snapple Group</a> in the United States, and PepsiCo (or its licensees) in the rest of the world, including Puerto Rico, where the concentrate is manufactured at the Pepsi facility in Cidra. The 7 Up logo includes a red spot between the '7' and 'Up'; this red spot has been animated and used as a mascot for the brand as Cool Spot. For more info on 7-Up, also visit the <a href="http://sponsorpitch.com/sponsors/1154">Dr. Pepper Snapple Group page</a>.
About Property:
This five-stop cross-country series will precede the live broadcast of the 15th Annual Latin GRAMMY Awards. Beginning Sunday, Oct. 5, in Chicago with stops in Dallas, Los Angeles, and Phoenix, and finishing in Miami on Sunday Nov. 9, music fans will experience in their own backyards the excitement of the Latin GRAMMYs and celebrate another year of amazing music.