7Up signs on as official sponsor for Electric Daisy Carnival
Participating in this sponsorship deal:
About Sponsor:
7 Up is a brand of a lemon-lime flavored non-caffeinated soft drink. The rights to the brand are held by <a href="http://sponsorpitch.com/sponsors/1154">Dr Pepper Snapple Group</a> in the United States, and PepsiCo (or its licensees) in the rest of the world, including Puerto Rico, where the concentrate is manufactured at the Pepsi facility in Cidra. The 7 Up logo includes a red spot between the '7' and 'Up'; this red spot has been animated and used as a mascot for the brand as Cool Spot. For more info on 7-Up, also visit the <a href="http://sponsorpitch.com/sponsors/1154">Dr. Pepper Snapple Group page</a>.
About Property:
Electric Daisy Carnival is an international annual electronic dance music festival held in the summertime in the United States and Puerto Rico. Founded by Insomniac Events, the festival has been hosted by venues in California, Colorado, Florida, Nevada, New Jersey, Texas, and Puerto Rico. Originally a one day Southern California event, the EDC spread to multiple venues in multiple states from June through August. In 2009, the festival was expanded to a two day event. The Las Vegas event lasted 3 days in 2011 and drew a grand total of 240,000 persons. The 2012 Las Vegas event lasted 3 days and drew a grand total of 300,000+ persons.