7 Up is a brand of a lemon-lime flavored non-caffeinated soft drink. The rights to the brand are held by <a href="http://sponsorpitch.com/sponsors/1154">Dr Pepper Snapple Group</a> in the United States, and PepsiCo (or its licensees) in the rest of the world, including Puerto Rico, where the concentrate is manufactured at the Pepsi facility in Cidra. The 7 Up logo includes a red spot between the '7' and 'Up'; this red spot has been animated and used as a mascot for the brand as Cool Spot. For more info on 7-Up, also visit the <a href="http://sponsorpitch.com/sponsors/1154">Dr. Pepper Snapple Group page</a>.
The LouFest Music Festival is an annual two-day event, held on Central Field in Forest Park, located in St. Louis, Missouri. The event features local, regional and national acts, with an aesthetic range from funk and indie-rock to alt-country and soul.