Abu Dhabi Tourism Authority signs on as for The Ocean Race
Participating in this sponsorship deal:
About Sponsor:
Abu Dhabi Tourism Authority is a statutory body in the United Arab Emirates established in 2004 under the Government of Abu Dhabi’s economic diversification strategy. The authority has wide-ranging responsibilities for the promotion and development of the emirate’s tourism industry and international positioning as a destination of distinction.
About Property:
The Ocean Race is a yacht race around the world, held every three or four years since 1973. Originally named the Whitbread Round the World Race after its initiating sponsor, British brewing company Whitbread,[1] in 2001 it became the Volvo Ocean Race after Swedish automobile manufacturer Volvo took up the sponsorship,[1] and in 2019 it was renamed The Ocean Race.[2]