Adidas signs on as for Connecticut Open
Participating in this sponsorship deal:
About Sponsor:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
About Property:
The New Haven Open at Yale (also known as the New Haven Open at Yale presented by First Niagara for sponsorship reasons[1]) is a professional tennis tournament played on outdoor hard courts. It is a Premier tournament on the WTA Tour. Until 2010 the tournament was part of the ATP World Tour 250 series of the ATP Tour. It is held annually at the Cullman-Heyman Tennis Center in New Haven, Connecticut, United States, just before the fourth and last Grand Slam tournament of the year, the US Open.