Adidas signs on as official sponsor for Nature Valley Classic
Participating in this sponsorship deal:
About Sponsor:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
About Property:
The Birmingham Classic (currently sponsored by Nature Valley) is a premier level women's tennis tournament on the WTA Tour held at the Edgbaston Priory Club in Edgbaston, Birmingham, United Kingdom. Held at this location since 1982, the tournament is played on outdoor grass courts. It is seen as a warm up tournament for Wimbledon and a sister tournament to the men's Queen's Club Championships. Prior to 2014, the event was part of the WTA's International series.