Adidas signs on as for Pwn2Own
Participating in this sponsorship deal:
About Sponsor:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
About Property:
Pwn2Own is a computer hacking contest held annually at the CanSecWest security conference, beginning in 2007. Contestants are challenged to exploit widely used software and mobile devices with previously unknown vulnerabilities. Winners of the contest receive the device that they exploited and a cash prize. The name "Pwn2Own" is derived from the fact that contestants must "pwn" or hack the device in order to "own" or win it. The Pwn2Own contest serves to demonstrate the vulnerability of devices and software in widespread use while also providing a checkpoint on the progress made in security since the previous year.