Participating in this sponsorship deal:
About Sponsor:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
About Property:
The annual game held at Houston's Reliant Stadium will match-up premier college football teams from around the country to kick off the college football season. In the inaugural game, Mississippi State from the Southeastern Conference will face Oklahoma State from the Big 12 Conference on Saturday, August 31. Kickoff is slated for 2:30 p.m. CST on ABC and ESPN2.