Adidas signs on as for UC Riverside Highlanders
Participating in this sponsorship deal:
About Sponsor:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
About Property:
The UC Riverside Highlanders represent the University of California, Riverside in Riverside, California in intercollegiate athletics. They field fifteen teams including men and women's basketball, cross country, golf, soccer, tennis, and track and field; women's-only softball, and volleyball; and men's-only baseball. A football team was previously fielded, but the program was discontinued in 1975. The Highlanders compete in NCAA Division I; they are members of the Big West Conference