Adidas signs on as official sponsor for Wanderlust Festival
Participating in this sponsorship deal:
About Sponsor:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
About Property:
The Wanderlust Festival is a summer festival first held in Squaw Valley in July 2009. The event, announced in May 2009, featured a musical lineup featuring Michael Franti, Spoon, Broken Social Scene, and Girl Talk. Notably Michael Franti had to bow out of the show at the last moment due to appendicitis. Wanderlust featured a yogi lineup including John Friend, Shiva Rea and Annie Carpenter.