Adidas signs on as for Weplay
Participating in this sponsorship deal:
About Sponsor:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
About Property:
Weplay, an American online community site for young athletes, parents, coaches, families and teams involved in youth sports, launched in March 2008. The venture was conceived as a joint venture between Creative Artists Agency, the venture capital arm of New York-based hedge fund Pequot Capital and MLB Advanced Media, Internet arm of Major League Baseball.