Adidas signs on as official sponsor for World Cup of Hockey
Participating in this sponsorship deal:
About Sponsor:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
About Property:
The World Cup of Hockey is an international ice hockey tournament. Inaugurated in 1996, it was the successor to the previous Canada Cup, which ran from 1976 to 1991. The tournament occurred twice on an irregular basis, with the United States winning in 1996 and Canada winning in 2004. A third edition is scheduled for 2016, after which the tournament will, for the first time ever, be held on a regular basis every four years, alternating biannually with a planned all-star series between North America and Europe.