Allstate signs on as official sponsor for Holiday Bowl
Participating in this sponsorship deal:
About Sponsor:
The Allstate Corporation is the second-largest personal lines insurer in the United States and the largest that is publicly held. The company also has personal lines insurance operations in Canada. Allstate was founded in 1931 as part of Sears, Roebuck and Co., and was spun off in 1993. The company has its headquarters in Northfield Township, Illinois, near Northbrook. Its current advertising campaign, in use since 2004, asks, "Are you in good hands?" The corporate spokesperson is Dennis Haysbert.
About Property:
The Holiday Bowl is a post-season NCAA-sanctioned Division I-A college football bowl game that has been played annually at Qualcomm Stadium in San Diego, California, since 1978. On October 8, 2013, National University signed on to replace Bridgepoint Education as the bowl's title sponsor. Previous sponsors have included SeaWorld, Thrifty Car Rental, Chrysler Corporation (through its Plymouth brand), Culligan and Pacific Life.