American Express signs on as official sponsor for CMA Music Festival
Participating in this sponsorship deal:
About Sponsor:
American Express Company or AmEx, is an American multinational financial services corporation headquartered in Three World Financial Center, Manhattan, New York City, New York, United States. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best known for its credit card, charge card, and traveler's cheque businesses. Amex cards account for approximately 24% of the total dollar volume of credit card transactions in the US, the highest of any card issuer.
About Property:
The CMA Music Festival is a four-day music festival centered around country music hosted each June by the Country Music Association in Nashville, Tennessee. Begun in 1972 as Fan Fair, the event now draws over 400 artists and celebrities who hold autograph sessions and perform in one of the many concerts offered throughout the festival.