American Family Insurance signs on as naming rights partner for American Family Insurance Amphitheater
Participating in this sponsorship deal:
About Sponsor:
American Family Insurance (aka AmFam) is a private mutual company that focuses on property, casualty and auto insurance, but also offers commercial insurance, life, health, and homeowners coverage, as well as investment and retirement-planning products.
About Property:
The American Family Insurance Amphitheater (formerly known as the Marcus Amphitheater) is an amphitheater on the south end of the Henry Maier Festival Park (also known locally as the Summerfest grounds) in Milwaukee, Wisconsin. The amphitheater was built after an extremely overcrowded Huey Lewis and the News concert in 1984, which drew 30,000 fans to a space suited for 15,000 [1]. The amphitheatre has a capacity of 23,000 (9,200 seats under pavilion, 7,000 reserved seats on lawn and 6,800 general admission seats).[1] It was completed in 1987, with the principal contribution from the Marcus Corporation.