American Licorice Company signs on as official sponsor for Electric Zoo
Participating in this sponsorship deal:
About Sponsor:
The American Licorice Company, privately held and established in 1914, is one of the original licorice manufacturers in the United States and oldest candy companies in the industry. American Licorice Co. brings happiness to consumers with the best-selling brand of licorice candy in the western United States – Red Vines®. In 1990 American Licorice Co. was one of the first candy companies to expand into the sour candy market with the launch of Sour Punch®. American Licorice Co. also produces Super Ropes®, and Snaps®. American Licorice Co. recently launched Natural Vines®, a premium all natural licorice. American Licorice Co. is headquartered in Bend, Oregon and has production facilities in Union City, California and La Porte, Indiana.
About Property:
The Electric Zoo Festival is an annual electronic music festival held over Labor Day weekend in New York City on Randall's Island Park. The festival represents all genres of electronic music, bringing top international DJs and live acts from multiple countries along with hometown favorites to four stages. Time Out New York cited Electric Zoo as the festival that "transforms Randall's Island into an Ibiza on the East River every Labor Day", and EDM Lounge called it the "can't miss festival of 2012."