Amp Energy signs on as official sponsor for Dew Tour
Participating in this sponsorship deal:
About Sponsor:
AMP Energy (or simply AMP) is an energy drink brand produced and owned by PepsiCo. At the time of its introduction in 2001,[1] AMP Energy was initially distributed under the Mountain Dew soft drink brand.[2] Since 2009, it has been produced and labeled under its own stand-alone trademark name.[3] The beverage is packaged in both 16-ounce and 24-ounce cans, and is sold in the United States and Canada.[4] As of 2009, AMP Energy was the number four energy drink brand in the U.S. in terms of overall retail sales.[5]
About Property:
The Dew Tour consists of three marquee events in distinct beach, city and mountain locales, featuring summer sports of skateboarding and BMX, with additional competitions of surf and freestyle motocross; snowboard and freeskiing will be featured at the winter event. The Dew Tour events are premium action sports and lifestyle festivals combining the best in action sports competitions along with the Dew Tour Experience and live music performances. The Dew Tour is broadcast live on NBC and NBC Sports Network and streamed live on DewTour.com. The Dew Tour is also distributed on Universal HD, and internationally on Eurosport, Extreme Channel, Rogers Sports Network, TVA, and Globosat.