Anheuser-Busch InBev signs on as official sponsor for Cinco De Mayo Phoenix Festival
Participating in this sponsorship deal:
About Sponsor:
Anheuser-Busch Companies, Inc. , is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the company's family entertainment division, Busch Entertainment Corporation. As a a wholly owned subsidiary of Belgian-Brazilian Inbev Anheuser–Busch InBev, the regional headquarters are still located in St. Louis, Missouri.
About Property:
The 22nd Annual Cinco de Mayo Phoenix Festival is the largest celebration in the Southwest commemorating Mexico’s historic victory over the French Army in the 1826 Battle of Puebla. This two day family festival will see approximately 75,000 on-site attendees as well as an extended audience of nearly 7.5 million. Held in the streets of Downtown Phoenix next to the Major League sports venues, the Cinco De Mayo Phoenix Festival has attracted over 2 million attendees, has given away over $560,000 in youth scholarships and and 2015 will add a Street Soccer Tournament, USA Boxing Championships and a whole new venue design with shade around every corner.