Snapshot
April 30, 2018
Bai signs on as official sponsor for Austin City Limits Music Festival

Participating in this sponsorship deal:

Screen shot 2016 11 08 at 10.24.28 am Acl music fest

About Sponsor:

Bai Brands is a beverage company founded in 2009 in Princeton, New Jersey.[1] Its flagship product is Bai5.[2] In 2015, it launched a brand of water bottles called Bai Antiwater.[3] On November 22, 2016 it was announced that Dr Pepper Snapple Bottling Group had made a cash purchase of Bai Brands for $1.7 billion.[4]

About Property:

The Austin City Limits (ACL) Music Festival is an annual music festival held in Zilker Park in Austin, Texas on two consecutive three-day weekends. Inspired by the PBS concert series of the same name, the festival is produced by Austin-based company C3 Presents, which also produces Lollapalooza.

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