Snapshot
April 18, 2018
Bai signs on as official sponsor for Firefly Music Festival

Participating in this sponsorship deal:

Screen shot 2016 11 08 at 10.24.28 am Firefly logo

About Sponsor:

Bai Brands is a beverage company founded in 2009 in Princeton, New Jersey.[1] Its flagship product is Bai5.[2] In 2015, it launched a brand of water bottles called Bai Antiwater.[3] On November 22, 2016 it was announced that Dr Pepper Snapple Bottling Group had made a cash purchase of Bai Brands for $1.7 billion.[4]

About Property:

Firefly Music Festival is a music festival produced by Red Frog Events, that was first held on July 20–22, 2012, in Dover, Delaware. The festival takes place in The Woodlands of Dover International Speedway, an 87-acre festival ground, over the span of three days.

Activation Locations
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People

View Deal Makers

Signup as Professional