Snapshot
June 14, 2018
Bai signs on as official sponsor for iHeartRadio Music Festival

Participating in this sponsorship deal:

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About Sponsor:

Bai Brands is a beverage company founded in 2009 in Princeton, New Jersey.[1] Its flagship product is Bai5.[2] In 2015, it launched a brand of water bottles called Bai Antiwater.[3] On November 22, 2016 it was announced that Dr Pepper Snapple Bottling Group had made a cash purchase of Bai Brands for $1.7 billion.[4]

About Property:

The iHeartRadio Music Festival is a two-day festival held each September since 2011 by iHeartRadio at the MGM Grand Garden Arena in Paradise, Nevada, (in 2013 the Village Stage was added).

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