Bai Brands is a beverage company founded in 2009 in Princeton, New Jersey.[1] Its flagship product is Bai5.[2] In 2015, it launched a brand of water bottles called Bai Antiwater.[3] On November 22, 2016 it was announced that Dr Pepper Snapple Bottling Group had made a cash purchase of Bai Brands for $1.7 billion.[4]
KAABOO is a three-day "mix-perience" a fully immersive live music experience combining a diverse mix of music, culinary offerings, craft libations, art exhibitions, comedy, dancing and amenities together in one place. First held in 2015, KAABOO Del Mar is held at the Del Mar Racetrack + Fairgrounds in September.