Snapshot
November 06, 2014

Barefoot Wine signs on as official sponsor for WorldPride

Participating in this sponsorship deal:

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About Sponsor:

Barefoot Wine is a brand of wine produced by Barefoot Cellars which is based in Modesto, California. The winery was bought by E & J Gallo Winery in 2005. Barefoot Wine was introduced in 1986. Barefoot is a brand whose slogan is “Get Barefoot and Have a Great Time!” Barefoot’s winemaker Jennifer Wall produces 17 unique varietals and blends: Zinfandel, Shiraz, Merlot, Pinot Noir, Cabernet Sauvignon, White Zinfandel, Moscato, Pinot Grigio, Sauvignon Blanc, Chardonnay, Riesling, Sweet Red, Brut Cuvee Chardonnay champagne, Extra Dry champagne, Pinot Grigio champagne, Moscato Spumante champagne, and Pink Cuvee champagne. In 2007, Barefoot launched 187-milliliter bottles. Barefoot wines are distributed throughout the United States and exported to Canada, Europe, and Asia.

About Property:

WorldPride, organised by InterPride, is an event that promotes lesbian, gay, bisexual and transgender issues on an international level through parades, festivals and other cultural activities. Founded by Paul Stenson. From 2014, the 45th anniversary of the Stonewall Riots, the event will be held on a five-year cycle. The Inaugural WorldPride was held in Rome in 2000, subsequently the second WorldPride was awarded to Jerusalem in 2006. WorldPride 2012 was awarded to London and coincides with the 19th Annual Europride. The selection of WorldPride 2014 was chosen on October 18, 2009; the two candidates were Toronto and Stockholm, with Toronto winning on the second round of voting. The host cities are selected by InterPride, an international association of pride coordinators, at their Annual General Meeting.

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