Barilla signs on as official sponsor for Australian Open
Participating in this sponsorship deal:
About Sponsor:
Barilla S.p.A. is a major Italian and European food company founded in 1877 in Parma, Italy by Pietro Barilla. The company is privately held, and remains in the fourth generation of Barilla family ownership and control through three brothers, Chairman Guido Barilla and Vice Chairmen Luca and Paolo Barilla.
About Property:
The Australian Open is a major tennis tournament held annually over the last fortnight of January in Melbourne, Australia. First held in 1905, the tournament is chronologically the first of the four Grand Slam tennis events of the year – the other three being the French Open, Wimbledon and the US Open. It features men's and women's singles; men's, women's and mixed doubles and junior's championships; as well as wheelchair, legends and exhibition events.