Beats Electronics signs on as official sponsor for National Basketball Association (NBA)
Participating in this sponsorship deal:
About Sponsor:
Beats Electronics is a division of Apple which produces audio products. Headquartered in Culver City, California, U.S.[6] the company was co-founded by rapper and hip hop producer Dr. Dre and former[7] Interscope Geffen A&M Records chairman Jimmy Iovine.
About Property:
The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.