Snapshot
May 02, 2015

Beck's signs on as official sponsor for Lovebox Festival

Participating in this sponsorship deal:

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About Sponsor:

Beck's Brewery, also known as Brauerei Beck & Co., is a German brewery in the northern German city of Bremen and is the world's best selling German beer and sold in nearly 90 countries. Owned by local families until February 2002, it was then sold to Interbrew for 1.8 billion euros. The brewery was formed under the name Kaiserbrauerei Beck & May o.H.G. in 1873 by Lüder Rutenberg, Heinrich Beck and Thomas May. In 1875, Thomas May left the brewery which then became known as Kaiserbrauerei Beck & Co.

About Property:

Lovebox is a two-day music festival held in Victoria Park, Tower Hamlets, London. The event has been running since 2002 and was founded by DJs Groove Armada.

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