Ben E. Keith Company signs on as official sponsor for Armed Forces Bowl
Participating in this sponsorship deal:
About Sponsor:
Ben E. Keith Company is the 8th largest broad line foodservice distributor and fourth largest beverage distributor in the United States. Its independent Food Division serves eleven states and supplies a full line of produce, frozen foods, meats, dry groceries, refrigerated foods, paper goods, equipment and supplies to restaurants, hospitals, schools, nursing homes and other institutional businesses. The company is headquartered in Fort Worth, Texas[1].
About Property:
The Lockheed Martin Armed Forces Bowl is an annual postseason college football bowl game that was inaugurated in 2003 as the Fort Worth Bowl under corporate sponsorship of PlainsCapital Bank. In 2005, the game was without corporate sponsorship. In 2006, Fort Worth based Bell Helicopter Textron took over sponsorship, and thus it became officially known as the Bell Helicopter Armed Forces Bowl. The contest is one of six bowls produced by ESPN Regional Television and has been televised annually on ESPN since its inception. Armed Forces Insurance is the official Insurance Partner of the Armed Forces Bowl and has sponsored the Great American Patriot Award, presented at halftime at the Bowl, since 2008. In 2014, Lockheed Martin (who's Lockheed Martin Aeronautics division is based in Fort Worth) became the game's sponsor.