Ben & Jerry's signs on as official sponsor for Connecticut Open
Participating in this sponsorship deal:
About Sponsor:
Ben & Jerry's is an American ice cream company, a division of the British-Dutch Unilever conglomerate, that manufactures ice cream, frozen yogurt, sorbet, and ice cream novelty products. These are manufactured by Ben & Jerry's Homemade Holdings, Inc., headquartered in South Burlington, Vermont, United States, with the main factory in Waterbury, Vermont. It is best known as an ice cream brand, founded in 1978 in Burlington, Vermont.
About Property:
The New Haven Open at Yale (also known as the New Haven Open at Yale presented by First Niagara for sponsorship reasons[1]) is a professional tennis tournament played on outdoor hard courts. It is a Premier tournament on the WTA Tour. Until 2010 the tournament was part of the ATP World Tour 250 series of the ATP Tour. It is held annually at the Cullman-Heyman Tennis Center in New Haven, Connecticut, United States, just before the fourth and last Grand Slam tournament of the year, the US Open.