Ben & Jerry's signs on as official sponsor for SweetWater 420 Festival
Participating in this sponsorship deal:
About Sponsor:
Ben & Jerry's is an American ice cream company, a division of the British-Dutch Unilever conglomerate, that manufactures ice cream, frozen yogurt, sorbet, and ice cream novelty products. These are manufactured by Ben & Jerry's Homemade Holdings, Inc., headquartered in South Burlington, Vermont, United States, with the main factory in Waterbury, Vermont. It is best known as an ice cream brand, founded in 1978 in Burlington, Vermont.
About Property:
The SweetWater 420 Fest held Atlanta’s Centennial Olympic Park has grown exponentially and is now the Georgia’s leading environmental, music and arts festival. This Earth Day celebration brings local, regional and national non-profits, environmentally conscious sponsors, artists and advocates together to educate festival-goers on ways that they can take earth friendly practices back to their homes and communities. The mission of the festival is to bring people together to inspire positive change through ongoing community outreach. A portion of festival proceeds are donated towards park improvement initiatives and utilized to further develop the area and help restore local vegetation within the park grounds.