Ben & Jerry's signs on as for Vermont City Marathon
Participating in this sponsorship deal:
About Sponsor:
Ben & Jerry's is an American ice cream company, a division of the British-Dutch Unilever conglomerate, that manufactures ice cream, frozen yogurt, sorbet, and ice cream novelty products. These are manufactured by Ben & Jerry's Homemade Holdings, Inc., headquartered in South Burlington, Vermont, United States, with the main factory in Waterbury, Vermont. It is best known as an ice cream brand, founded in 1978 in Burlington, Vermont.
About Property:
The Vermont City Marathon is an annual marathon in the city of Burlington, Vermont. Held since May 28, 1989 on Memorial Day weekend, the 24th annual long-distance running race, scheduled for May 27, is expected to draw 8,000 runners and more than 30,000 spectators. The race is produced by RunVermont, a not-for-profit organization committed to promoting running in Vermont. RunVermont also organizes several other races including First Run Burlington and the Half Marathon Unplugged, as well as adult training programs, and a youth running and health education program called Many Milers.