Snapshot
November 06, 2014

Best Western signs on as official sponsor for Minor League Baseball

Participating in this sponsorship deal:

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About Sponsor:

Best Western International, Inc. is the third largest hotel chain, with over 4,195 hotels in nearly 80 countries. The chain, with its corporate headquarters in Phoenix, Arizona, operates more than 2,000 hotels in North America alone. Best Western has a marketing program involving placement of free Wi-Fi access hotspots in its hotels. Since 2002, Best Western International has begun creating an upscale brand for some properties located in Europe and Asia: Best Western Premier.

About Property:

Minor League Baseball, headquartered in St. Petersburg, Florida, is the governing body for all professional baseball teams in the United States, Canada and the Dominican Republic that are affiliated with Major League Baseball® clubs through their farm systems. Fans are coming out in unprecedented numbers to this one-of-a-kind experience that can only be found at Minor League Baseball ballparks. In 2017, Minor League Baseball attracted 41.8 million fans to its ballparks to see the future stars of the sport hone their skills. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901.

Read More
Best Western International By partnering with MiLB.com, we have increased access to fans of the sport and are contemporizing our brand with a reinvigorated sports marketing effort, said Dorothy Dowling, senior vice president of marketing and sales for Best Western International.
Read more at www.prweb.com »
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