Bimbo Bakeries signs on as official sponsor for Albuquerque International Balloon Fiesta
Participating in this sponsorship deal:
About Sponsor:
Bimbo Bakeries USA is the American corporate arm of Mexico's Grupo Bimbo. It is the largest bakery company in the United States, owning six of the top twelve fresh bread brands in the United States. The name, made up in Mexico, does not mean anything in Spanish. The pronunciation is given on packaging as "Beembo" to distinguish it from the American slang term "bimbo".
About Property:
The Albuquerque International Balloon Fiesta is a yearly event of hot air ballooning, that takes place in Albuquerque, New Mexico, USA during early October. The balloon fiesta is a nine day event, with morning and evening sessions and has around 750 balloons and is attended by over 700,000 guest for the entire 9 days. The event is the largest hot air balloon event in the world. Its also a non-profit organization. [1]