Biore Skincare signs on as official sponsor for iHeartRadio Music Awards
Participating in this sponsorship deal:
About Sponsor:
The Bioré brand was launched in 1980 and is marketed and manufactured by Kao Corporation, a chemical and cosmetics company headquartered in Tokyo, Japan. The company's U.S. headquarters is Cincinnati, Ohio. In 2011, In the autumn of 2011, Bioré launched its facial foam product with a global marketing campaign that targets women in their 30's who feel the onset of changes to the skin, and who want to take a new look at their overall skin care routine.
About Property:
The iHeartRadio Music Awards is a music awards show that celebrates music heard throughout the year across iHeartMedia radio stations nationwide and on iHeartRadio, iHeartMedia's digital music platform.[2] Founded by iHeartRadio in 2014, the event recognizes the most popular artists and music over the past year. Winners are chosen per cumulative performance data, while the public is able to vote in several categories.[3] The inaugural event was held on May 1, 2014 at the Shrine Auditorium in Los Angeles. Its first two years were broadcast live on NBC, from 2016 to 2018 it was simulcast on TBS, TNT and TruTV.[4][5][6] The sixth annual iHeartRadio Music Awards will be held on March 14, 2019 at the Microsoft Theater, Los Angeles and broadcast live on Fox.