Bissell signs on as official sponsor for Iceman Cometh Challenge
Participating in this sponsorship deal:
About Sponsor:
Bissell Inc., also known as Bissell Homecare, is a privately owned vacuum cleaner and floor care product manufacturing corporation headquartered in Walker, Michigan, a suburb of Grand Rapids. The company is the number one manufacturer of floor care products in North America in terms of sales, with 20% of the marketshare.
About Property:
The Bell’s Iceman is a 29 mile point-to-point mountain bike race that starts in downtown Kalkaska and finishes at Timber Ridge in Traverse City, Michigan.
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