Blue Cross Blue Shield signs on as official sponsor for 80/35 Music Festival
Participating in this sponsorship deal:
About Sponsor:
The Blue Cross Blue Shield Association is a federation of 38 separate health insurance organizations and companies in the United States. Combined, they directly or indirectly provide health insurance to over 99 million Americans. The history of Blue Cross dates back to 1929, while the history of Blue Shield dates to 1939. The Blue Cross Association dates back to 1960, while its Blue Shield counterpart was actually created in 1948. The two organizations merged in 1982, forming the current association.
About Property:
80/35 is a multi-day music festival in Des Moines, Iowa celebrating music and the people who support music. The name comes from the two prominent interstates, I-80 and I-35, that meet at the corner of Des Moines. The festival includes a stage for national touring bands and several smaller stages featuring regional and local supporting acts. In addition to music there are resting places, interactive art, food and beverage sales, and booths for local organizations.