Blue Cross Blue Shield signs on as for AIDS Walk New York
Participating in this sponsorship deal:
About Sponsor:
The Blue Cross Blue Shield Association is a federation of 38 separate health insurance organizations and companies in the United States. Combined, they directly or indirectly provide health insurance to over 99 million Americans. The history of Blue Cross dates back to 1929, while the history of Blue Shield dates to 1939. The Blue Cross Association dates back to 1960, while its Blue Shield counterpart was actually created in 1948. The two organizations merged in 1982, forming the current association.
About Property:
AIDS Walk is a walkathon fundraiser that raises money to combat the AIDS epidemic. The funds raised from AIDS Walks usually benefit a local AIDS service organization , which provide services and advocacy for local community residents who are infected with HIV. They are also often credited for being effective tools of public outreach, community empowerment, and education for the issues surrounding AIDS.