Blue Cross Blue Shield signs on as official sponsor for Barbasol Championship
Participating in this sponsorship deal:
About Sponsor:
The Blue Cross Blue Shield Association is a federation of 38 separate health insurance organizations and companies in the United States. Combined, they directly or indirectly provide health insurance to over 99 million Americans. The history of Blue Cross dates back to 1929, while the history of Blue Shield dates to 1939. The Blue Cross Association dates back to 1960, while its Blue Shield counterpart was actually created in 1948. The two organizations merged in 1982, forming the current association.
About Property:
The Barbasol Championship is a professional golf tournament in Kentucky on the PGA Tour; it debuted in 2015 as an alternate event to The Open Championship in Britain in July. The first three editions of the tournament were played in Alabama at the Grand National course of the Robert Trent Jones Golf Trail in Opelika, northeast of Auburn.[1] It was the first PGA Tour event played in Alabama since the PGA Championship in 1990. In 2018, the tournament moved to Kentucky to the Keene Trace Golf Club in Nicholasville, south of Lexington, and was the first PGA Tour event (excluding majors) in the state in 59 years, since the Kentucky Derby Open in 1959.[2] (Valhalla Golf Club near Louisville hosted the PGA Championship in 1996, 2000, and 2014.)