Blue Cross Blue Shield signs on as official sponsor for National Buffalo Wing Festival
Participating in this sponsorship deal:
About Sponsor:
The Blue Cross Blue Shield Association is a federation of 38 separate health insurance organizations and companies in the United States. Combined, they directly or indirectly provide health insurance to over 99 million Americans. The history of Blue Cross dates back to 1929, while the history of Blue Shield dates to 1939. The Blue Cross Association dates back to 1960, while its Blue Shield counterpart was actually created in 1948. The two organizations merged in 1982, forming the current association.
About Property:
Known as the “Super Bowl” of the chicken wing industry, the National Buffalo Wing Festival in 2013 drew over 70,000 people to downtown Buffalo. Over the last ten years the festival has drawn over 795,000 people and served over 4.2 million wings. The festival which also supports local charities has donated over $270,000 since its inception.