Blue Cross Blue Shield signs on as for New Orleans Pelicans
Participating in this sponsorship deal:
About Sponsor:
The Blue Cross Blue Shield Association is a federation of 38 separate health insurance organizations and companies in the United States. Combined, they directly or indirectly provide health insurance to over 99 million Americans. The history of Blue Cross dates back to 1929, while the history of Blue Shield dates to 1939. The Blue Cross Association dates back to 1960, while its Blue Shield counterpart was actually created in 1948. The two organizations merged in 1982, forming the current association.
About Property:
The New Orleans Pelicans are a professional basketball team based in New Orleans, Louisiana. They play in the Southwest Division of the Western Conference of the National Basketball Association. The franchise began play during the 1988–89 NBA season as the Charlotte Hornets, based in Charlotte, North Carolina, where they were located for fourteen seasons. Following the 2001–02 season, the team relocated to New Orleans, becoming the New Orleans Hornets. After three seasons in New Orleans, Hurricane Katrina forced the franchise to temporarily relocate to Oklahoma City, where they spent two seasons as the New Orleans/Oklahoma City Hornets. The Hornets returned to New Orleans full-time for the 2007–08 season. The team was renamed the New Orleans Pelicans after Mr. Tom Benson (Owner of the Saints) acquired the team in June 2011.