Boston Beer Company signs on as official sponsor for Stagecoach
Participating in this sponsorship deal:
About Sponsor:
Samuel Adams is an American brand of beer brewed by the Boston Beer Company and its associated contract brewers. The company was founded in 1984 by Jim Koch, Harry M. Rubin, and Lorenzo Lamadrid in Boston, Massachusetts, USA. The brand name of Samuel Adams , was chosen in honor of Samuel Adams, an American patriot famous for his role in the American Revolution and the Boston Tea Party. According to tradition, he was also a brewer. Based on sales in 2011, the Boston Beer Company is tied with Yuengling for the largest American-owned beermaker.
About Property:
The Stagecoach Festival is an outdoor country music festival presented by Goldenvoice, The Messina Group, and Moore Entertainment and founded by Paul Tollett. The festival is located at the Empire Polo Club in Indio, CA. Various artists attend, whether they be mainstream or relatively unknown, ranging from folk, mainstream country, bluegrass, roots rock, and alternative country.