Bridgestone signs on as for FIS Alpine Ski World Cup
Participating in this sponsorship deal:
About Sponsor:
Bridgestone Corporation is a multinational rubber conglomerate founded in 1931 by Shojiro Ishibashi in the city of Kurume, Fukuoka, Japan. The name Bridgestone comes from a calque translation and transposition of ishibashi, meaning "stone bridge" in Japanese.
About Property:
The FIS Alpine Ski World Cup is the top international circuit of alpine skiing competitions, launched in 1966 by a group of ski racing friends and experts which included French journalist Serge Lang and the alpine ski team directors from France and the USA . It was soon backed by International Ski Federation president Marc Hodler during the FIS Alpine World Ski Championships 1966 at Portillo, Chile, and became an official FIS event in the spring of 1967 after the FIS Congress at Beirut, Lebanon. The first World Cup ski race was held in Berchtesgaden, West Germany, on January 5, 1967. Jean-Claude Killy of France and Nancy Greene of Canada were the overall winners for the first two seasons.