Brooklyn Brewery signs on as presenting sponsor for Mash by The Brooklyn Brewery
Participating in this sponsorship deal:
About Sponsor:
Brooklyn Brewery was started in 1987 by former Associated Press correspondent Steve Hindy and former Chemical Bank lending officer Tom Potter. Hindy learned to brew beer during a six year stay in various Middle Eastern nations such as Saudi Arabia and Syria, where possession and consumption of alcoholic beverages were forbidden. Upon his return to his home in Brooklyn in 1984, he and Potter, his downstairs neighbor from Park Slope, quit their jobs and founded the brewery. The pair hired graphic designer Milton Glaser, best known as the creator of the logo for the I Love New York campaign, to create the company logo and identity.
About Property:
The Brooklyn Brewery Mash, America's largest traveling food and arts festival. The Mash is a week of parties, comedy, concerts, pop-up supperclubs and readings, all featuring humanity’s favorite beverage in 12 American and European cities.