Brown-Forman signs on as official sponsor for SnowBall Music Festival
Participating in this sponsorship deal:
About Sponsor:
The Brown-Forman Corporation is one of the largest American-owned companies in the spirits and wine business. Some well-known brands of the corporation include Jack Daniel's, Southern Comfort, Finlandia Vodka, Tuaca, Woodford Reserve Bourbon, Canadian Mist, Early Times, Old Forester, Korbel champagne, and Chambord.
About Property:
The SnowBall Music Festival is a music festival held annually in Winter Park, CO. The first edition occurred from March 2–4, 2011, near to Vail in the city of Avon, CO. The three-day long event consisted of back to back performances played across three outside stages. Headliners included: Pretty Lights, Bassnectar, and Flaming Lips. The organisers claimed that the festival incorporated the "ultimate marriage: mountains and music." Some participants have compared Snowball to Coachella Valley Music and Arts Festival, giving it the nickname Snowchella.